- Creativity: To keep changing, trying to find ways to improve our works and staying adaptable to all changes.
- Professionalism: To meet high standards in what we do, and strictly observe them under any circumstances.
- Humanism: To contribute to society in various ways to make life better to live, to focus always on human being and human development.
- Adding Values: To help any person whom we cooperate to develop himself/herself to get better results and benefits.
- Commitment: To treat everyone who works together with us with all enthusiasm, Emotion, Heart, Mind and Body.